Introduction
Marketing is an integral part of agriculture, and it is a profession that requires multiple skills related to production, marketing, and financial management. Farmers are expected to at least understand basic knowledge on agricultural marketing, which may motivate them towards commercial agriculture farming practices.

In this course, farmers will be trained on marketing issues that they usually confront regularly in Cambodia. This course was developed based on a response to the farmer’s growing need for commercial and marketing knowledge. Most of the techniques and advice are practically based on Cambodian contexts. 

Who should attend?
This training is specifically prepared for the farmer’s groups and cooperatives to build their capacity on marketing concepts.

Duration: 3 days

Course Objective
This training course is to enhance knowledge of the farmers on marketing and to change their mindset towards market-oriented production and increase volume of their produce based on market demand. 

Course Content
    1) Introduction and Objectives​ of the course
    2) Defining the Market and Different Ways to Access the Market
    3) Analyzing Problems and Opportunities for Better Market Solutions
    4) Pre and Post-Harvest Management
    5) Most Common Mistakes made by Groups and Cooperatives in Agricultural Marketing
    6) Different types of services available for the farmer’s groups, cooperatives and their members
    7) Market Oriented Pre-production Planning.